The Rolex GMT-Master II Pepsi, specifically the reference that's now *fuori produzione* (out of production), represents a fascinating chapter in the history of this iconic watch. Its discontinuation has sent ripples through the collector's market, driving prices to stratospheric levels and fueling fervent discussions amongst enthusiasts. Understanding the reasons behind its discontinuation, its place in Rolex history, and its current market value requires a deep dive into the brand's strategy, the watch's specifications, and the ever-evolving landscape of luxury timepieces.
Before delving into the specifics of the discontinued Pepsi GMT-Master II, it's crucial to acknowledge the context. The mention of the Rolex 116710LN being *fuori produzione* (out of production) is relevant, as it highlights Rolex's cyclical nature of updating and discontinuing models. The 116710LN, the first GMT-Master II in steel with a Cerachrom bezel, paved the way for the modern Pepsi iteration. This constant evolution keeps the brand fresh and desirable, but also creates a sense of urgency and exclusivity for discontinued models.
The Allure of the Discontinued Pepsi:
The appeal of the discontinued Pepsi GMT-Master II lies in several key factors:
* The Iconic Pepsi Bezel: The two-tone blue and red Cerachrom bezel is arguably the most recognizable feature of the watch. This vibrant color combination, reminiscent of the original GMT-Master bezels, evokes a sense of nostalgia and heritage. The Cerachrom material itself, a highly scratch-resistant ceramic, added a modern touch to the classic design. The Rolex GMT Master Pepsi bezel is a significant element contributing to the watch's overall aesthetic and desirability. Its bold colors and high-quality material are a hallmark of Rolex's commitment to craftsmanship and durability.
* The Evolution from the 16710: The discontinued Pepsi GMT-Master II built upon the legacy of the highly sought-after reference 16710. This predecessor, with its aluminum bezel, is now a grail watch for many collectors. The transition to the Cerachrom bezel in the later models improved durability and longevity significantly, making the newer Pepsi a more practical everyday watch. The Rolex GMT Master 2 16710, while lacking the modern advancements, holds a special place in the hearts of vintage watch enthusiasts due to its unique charm and historical significance. Its aluminum bezel, while prone to fading, adds to its character and collectability.
* Limited Availability: The discontinuation of a particular model instantly transforms it into a limited-edition piece. This scarcity, coupled with the pre-existing demand, fuels a surge in prices. The Rolex GMT Master 2 size, remaining consistent across generations, makes it a versatile and comfortable timepiece, further contributing to its popularity.
The Market Impact: GMT Master 2 Rolex Price and Beyond
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